12 May 2020
Tesco Malaysia has partnered with Mondelez International and Food Aid Foundation (FAF) to help those individuals who financially suffered from the coronavirus outbreak throughout the Ramadan season.
It was announced that they will help collect RM200,000 for those in need through a Tabung Kiriman Ikhlas.
In a press release, Azliza Azmel, Tesco Malaysia corporate services director said, “We have been working together with our food bank partners to ensure a continuous supply of food such as fruits, vegetables and bakery for the most vulnerable in the communities where we operate.”
As part of the initiative, RM1 will be given for every RM30 spent on Tesco branded products and selected Mondelez products. The targeted amount of RM200,000 will support the purchase of critical food items that will then be delivered to 3,000 FAF beneficiaries.
“However, we can only provide food products as a retailer, but it is the non-governmental organisation partners that can go the final mile to ensure those who need it the most receive the help.”
Previously, Tesco helped healthcare workers, refugees, local authorities, and animal shelters as well as those who lost their jobs during the pandemic by donating M120,000 worth of food and essentials.
“We need a variety of support to meet the increase in demand for food supply and partnerships like these have proven to be a boon in times of crisis, and we hope that other corporates can also help,” said FAF founder Rick Chee.